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03/17/2009

TSG Reports $100 Million in Equity Investments

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SAN FRANCISCO, CA

TSG Consumer Partners LLC reported $100 Million in equity investments in four companies over the past five months, including a recent investment concluded last week.

SAN FRANCISCO, CA, March 17, 2009 – TSG Consumer Partners LLC ("TSG"), a private equity firm that is the leading investor in branded consumer products companies, said the firm has invested $100 million of equity in four high-growth small and mid-sized companies, including a recent investment concluded last week. These growth investments include companies in the "better for you" food, specialty pet food and food service beverage industries.

TSG’s investment activity is especially noteworthy in the context of a general slowdown in the private equity industry.

"Our equity funds will be used to create and save jobs, and to provide an attractive return on equity to our pension fund investors," said James O’Hara, a TSG Managing Director. "Small and medium size businesses have become a beacon of hope in these challenging times.

There is a general association between the private equity industry and leveraged transactions. However, we at TSG generally use little or no leverage. Our equity investments have been used to strengthen balance sheets and provide needed funds for growth. With many banks closed for business, TSG has become an attractive source of capital for small and medium-sized consumer companies," Mr. O’Hara commented.

"We have been fortunate to partner with a number of remarkable branded consumer companies including vitaminwater, Smart Balance, PureOlogy and now Muscle Milk (CytoSport), Mona Vie and Smashbox Cosmetics, amongst other companies. These companies have stood up and said to a world heading backward that they are heading forward. They have and will achieve notable growth and continue to create jobs even in the current economy, O’Hara noted.

ABOUT TSG CONSUMER PARTNERS LLC

TSG Consumer Partners, LLC is a leading investment firm with
approximately $5 billion of assets under management, focused
exclusively on the branded consumer sector. Since its founding
in 1987, TSG has been an active investor in the food, beverage,
restaurant, beauty, personal care, household and apparel & accessories,
and e-commerce sectors. Representative past and present partner
companies include Duckhorn Wine Company, vitaminwater, thinkThin,
popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness,
REVOLVE, PAIGE, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics
and IT Cosmetics.

CONTACT

Meghan Gavigan / Dan Goldstein
Sard Verbinnen & Co

Meghan Gavigan - 212.687.8080

Dan Goldstein - 310.201.2040

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