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TSG Sells Sexy Hair, Alterna and Kenra Professional to Henkel

TSG Consumer Partners today announced an agreement to sell U.S. hair care companies Sexy Hair, Alterna and Kenra Professional to Henkel.

SAN FRANCISCO, CA, June 2, 2014 — TSG Consumer Partners LLC ("TSG"), a leading strategic equity investor in high-growth consumer brands, has agreed to sell U.S. hair care companies Sexy Hair, Alterna, and Kenra Professional, to Henkel.  Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies.

“We are fortunate to have partnered with such exciting brands and exceptional teams and we’re proud of the significant growth achieved in the last few years," said Brian Krumrei, Managing Director at TSG Consumer Partners. “We have tremendous respect for the Henkel organization and believe it will be an excellent steward for these companies going forward.”


TSG Consumer Partners, LLC is a leading investment firm with
approximately $5 billion of assets under management, focused
exclusively on the branded consumer sector. Since its founding
in 1987, TSG has been an active investor in the food, beverage,
restaurant, beauty, personal care, household and apparel & accessories,
and e-commerce sectors. Representative past and present partner
companies include Duckhorn Wine Company, vitaminwater, thinkThin,
popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness,
REVOLVE, PAIGE, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics
and IT Cosmetics.


Meghan Gavigan / Dan Goldstein
Sard Verbinnen & Co

Meghan Gavigan - 212.687.8080

Dan Goldstein - 310.201.2040