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TSG Consumer Partners Completes Sale Of Cytosport To Hormel Foods Corporation

TSG Consumer Partners announced today the sale of its stake in CytoSport, the makers of Muscle Milk, to Hormel Foods Corporation is final.

SAN FRANCISCO, August 12, 2014 -- TSG Consumer Partners announced today the sale of its stake in CytoSport®, the makers of Muscle Milk®, to Hormel Foods Corporation (NYSE: HRL) is final.

“We are fortunate to have partnered with the Pickett family and the management team to help drive the company’s success over the last 7 years, said Brian Krumrei, Managing Director at TSG.  “During this period, Muscle Milk has established a leading position in the protein beverage category and sales have more than quadrupled.  This transaction represents an exceptional outcome for CytoSport, TSG and Hormel, and we look forward to watching the company’s continued success under new ownership.”


TSG Consumer Partners, LLC is a leading investment firm with
approximately $5 billion of assets under management, focused
exclusively on the branded consumer sector. Since its founding
in 1987, TSG has been an active investor in the food, beverage,
restaurant, beauty, personal care, household and apparel & accessories,
and e-commerce sectors. Representative past and present partner
companies include Duckhorn Wine Company, vitaminwater, thinkThin,
popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness,
REVOLVE, PAIGE, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics
and IT Cosmetics.


Meghan Gavigan / Dan Goldstein
Sard Verbinnen & Co

Meghan Gavigan - 212.687.8080

Dan Goldstein - 310.201.2040