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TSG Consumer Partners Announces Sale of Gardein to Pinnacle Foods Inc.


TSG Consumer Partners LLC today announced it has entered into an agreement to sell Gardein to Pinnacle Foods Inc.

SAN FRANCISCO, CA, November 14, 2014 -- TSG Consumer Partners LLC, the leading strategic equity investor in high-growth consumer brands, today announced it has entered into an agreement to sell Gardein, to Pinnacle Foods Inc.

Gardein, founded in 2009 by Yves Potvin, offers a variety of delicious and convenient plant-based foods. The brand has seen significant growth in the past five years and is available at over 22,000 retailers across North America.

“We are very fortunate to have partnered with Yves and Gardein to help drive the brand’s growth,” said Jamie O’Hara, TSG President. “Gardein has developed into a leader in manufacturing and marketing delicious, convenient and healthy foods. With its track record of innovation and current scale, the company is well positioned for significant growth.”

“Gardein has experienced tremendous growth since our partnership with TSG Consumer Partners.  It’s been a pleasure working with the entire TSG team to establish Gardein as a leading plant-based protein brand,” said Yves Potvin, Founder and President of Gardein. “We now look forward to our new partnership with Pinnacle Foods Inc. and to continue to see the brand grow and succeed in the industry.”

Gardein was advised by Ropes & Gray LLP and Houlihan Lokey.


About Gardein™

Gardein (garden + protein) is a plant-based protein brand offering a variety of delicious, convenient and versatile foods.  Gardein tastes good, is good for you and good for the planet.  The fastest growing brand within the category, Gardein creates mouthwatering center-of-plate foods people love that deliver real meat taste, texture and nutrition—with no cholesterol and less fat and calories than traditional proteins. Gardein’s award winning products are made from non-GMO soy and wheat, ancient grains and veggies.  Gluten-free options are also available in Gardein’s broad product portfolio.  Gardein is available at over 22,000 retail locations as well as over 5,000 restaurants and 100 colleges, universities as well as other venues across North America.  For additional information and expertly crafted recipes, visit


TSG Consumer Partners, LLC is a leading investment firm with
approximately $5 billion of assets under management, focused
exclusively on the branded consumer sector. Since its founding
in 1987, TSG has been an active investor in the food, beverage,
restaurant, beauty, personal care, household and apparel & accessories,
and e-commerce sectors. Representative past and present partner
companies include Duckhorn Wine Company, vitaminwater, thinkThin,
popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness,
REVOLVE, PAIGE, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics
and IT Cosmetics.


Meghan Gavigan / Dan Goldstein
Sard Verbinnen & Co

Meghan Gavigan - 212.687.8080

Dan Goldstein - 310.201.2040