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Hadley Mullin Featured in Mergers&Acquisitions


Danielle Fugazy

The Most Influential Women in Mid-Market M&A

Sphere of Influence: Leverages 20 years of experience working on consumer deals, such as Smashbox and Sexy Hair, to play several roles at TSG, including serving on the investment committee.

Wearing many hats at TSG Consumer Partners, Hadley Mullin is the firm’s sole senior managing director and a member of the investment committee. She is also responsible for originating and performing due diligence on new investment opportunities, structuring transactions, and working with TSG’s partner companies and on management of the firm.

Mullin, who joined TSG in 2004, is an experienced investor with nearly 20 years of experience working with dozens of middle-market branded consumer companies. During her tenure at TSG, Mullin has played a pivotal role in many of the firm’s investments, including Smashbox Cosmetics, which was sold to Estee Lauder; Yard House Restaurants, which was sold to Darden; and Sexy Hair, which was sold to Henkel, among others. Mullin’s consumer industry experience allows her to bring more than the proverbial checkbook to an investment. Mullin’s style of private equity comes in part from her time with Bain & Company, where she worked as a consultant to companies in the consumer products, retail and health care sectors.

Mullin is in good company at TSG, which boasts a large number of women in its senior ranks and throughout the firm, in large part due to her influence and initiative, such as establishing a program of part-time and flexible work options. “I’ve played an active role in creating near gender parity within our firm’s investment team,” says Mullin. “This strategy was embraced long ago by the firm’s senior leadership, which has long been focused on creating a gender-balanced investment committee, particularly given TSG’s focus on consumer and retail and the fact that women drive over 85 percent of all household purchase decisions.”


TSG Consumer Partners, LLC is a leading investment firm with
approximately $5 billion of assets under management, focused
exclusively on the branded consumer sector. Since its founding
in 1987, TSG has been an active investor in the food, beverage,
restaurant, beauty, personal care, household and apparel & accessories,
and e-commerce sectors. Representative past and present partner
companies include Duckhorn Wine Company, vitaminwater, thinkThin,
popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness,
REVOLVE, PAIGE, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics
and IT Cosmetics.


Meghan Gavigan / Dan Goldstein
Sard Verbinnen & Co

Meghan Gavigan - 212.687.8080

Dan Goldstein - 310.201.2040