TSG expanded profit margins, distribution and new product development.
Over the course of its partnership with the founder and management team, TSG worked to drive significant value by:
- Dramatically increasing margins, by raising the price of products
- Expanding distribution not only into a nationwide network of premium professional salons, but also into certain mid-price salons and upscale chains
- Introducing shampoo and conditioner lines for specific hair types, as well as innovative styling aid products, to enable PureOlogy to market a complete line of hair care products to salon customers