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  • Smashbox

    A photo studio-inspired marketer of prestige cosmetics.

       

    Partner Website

    www.smashbox.com »

    CASE STUDY



    In 2006, TSG partnered with the founders of Smashbox Cosmetics to provide equity capital to support the growth of the business, driving expanded distribution and new product development.

    When TSG exited its investment to Estee Lauder in 2010, sales had increased by approximately three times and bottom line profitability had improved significantly as compared to the year prior to TSG's investment.

    BACKGROUND

    Smashbox Cosmetics was founded in 1996 by brothers Dean and Davis Factor, great-grandsons of makeup legend Max Factor. Smashbox's award winning products successfully translate the latest beauty secrets used by Hollywood insiders, born out at Smashbox Studios, into tools and techniques every woman can use.

    TSG expanded distribution in higher-margin, fast-growing channels.


    Over the course of its partnership with the founders and management team, TSG worked to drive significant value by:

    - Exiting unprofitable accounts

    - Instituting price increases on key products

    - Diversifying the product portfolio and introducing new “hero” products

    - Refining Smashbox’s marketing message to hone in on core products and the brand’s key points of differentiation

    - Improving information systems and reporting

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