Super Star Car Wash
Founded in 1993, Super Star is a fast-growing multi-unit auto services business in the highly fragmented express car wash industry. The Company operates car washes in the western region of the United States with a robust development pipeline across multiple states. Super Star offers single washes and unlimited monthly plans for express services alongside full-serve washes and detailing in select locations. The Company is actively involved in the communities it serves, giving back to charitable causes and organizations such as Phoenix Children’s Hospital, Big Brothers Big Sisters, and Rady Children’s Hospital.
A TSG & Super Star Partnership Story
Our Partnership
We evaluated the express car wash industry for many years prior to partnering with Super Star in December 2021. Super Star’s top-tier unit economics, best-in-class brand loyalty, and scaled membership program made for a compelling partnership opportunity. When we were able to sit down with Reza, Scott, and the Super Star management team it was immediately clear that we had a strong cultural connection and shared values. Developing that relationship resulted in a shared desire to partner to help scale the business together in the coming years.
Strategic Focus
Our partnership with Super Star has enabled the brand to invest in the infrastructure and team needed to pursue its ambitious expansion plans. Super Star is leveraging our significant experience in consumer insights and digital marketing to further scale its membership base and grow customer awareness. We are focused on helping Super Star develop locations in new and existing markets while simultaneously executing against strategic acquisition opportunities.
“TSG has invested in and helped build countless iconic consumer brands, and we are excited for their support as we continue to grow our business,” said Super Star CEO Reza Amirrezvani. “Importantly, the firm is a strong cultural fit — they understand and value the significance of our decades-long dedication toward our employees, customers and local communities. Their meaningful marketing expertise, consumer understanding and significant experience with membership models makes them the perfect partner as we enter new markets and continue to innovate for our customers.”
— Reza Amirrezvani, Super Star CEO