Summer Fridays
Founded in 2018 by Marianna Hewitt and Lauren Ireland, Summer Fridays is a clean, California-inspired premium beauty brand that is best known for its highly successful Jet Lag and Lip Butter Balm franchises. The company is a top skincare brand at Sephora, a leading beauty retailer, and operates a direct-to-consumer website.
Our Partnership
We have been impressed by Summer Fridays’ rapid growth, gently effective and easy-to-use formulations, broad demographic appeal, and the depth of experience and passion of the founders and management team. We are excited to partner with Summer Fridays to continue to drive their leading position in the beauty industry.
Strategic Focus
We are leveraging TSG’s digital, operational, and consumer insights expertise to build on the company’s success. This includes continuing to lead and innovate in the lip category, diversifying the product mix, growing distribution channels, increasing brand awareness, and enhancing the online consumer experience.
