Channel Strategy
TSG offers deep experience in channel strategy across all consumer categories
Smashbox
Recognizing that Smashbox was highly concentrated in the department store channel, we encouraged them to expand into the highly profitable open-sell retail channel by increasing support for Sephora and entering Ulta stores. The move meaningfully improved profitability and accelerated growth.
Vitamin Water
We invested significantly in Vitamin Water quite early–ahead of sales–and supported their national, independent direct store distribution network that played a significant role in the seven-fold increase in sales during the life of our investment.
Stumptown
We took a multichannel approach with Stumptown to grow the third-wave coffee company's business, focusing on opening new cafe locations and identifying food service and off-premise opportunities. Additionally, we redesigned their ecommerce site to improve the user experience and enable easy subscription-based ordering. During our partnership, Stumptown’s sales tripled.