Digital Strategy
Our in-house expertise in digital strategy is unparalleled and propels our brand’s success
Revolve
Along with assisting in the relaunch of the company’s website, we focused heavily on digital marketing opportunities, including social media, influencer relationships, and the debut of the REVOLVE Social Club in 2016. The brand’s Net Promoter score has more than tripled during our investment.
Backcountry
We’ve worked closely with Backcountry to enhance their ecommerce user experience, as well as their digital marketing programs. Additionally, our team has offered guidance on brand positioning of digital properties.
e.l.f.
We led the charge to significantly improve e.l.f.’s ecommerce experience in an effort to drive growth. We also saw a need to engage consumers directly, so we created an efficient platform for testing products and opened a more direct dialogue with new and existing customers.
Canyon
TSG helped Canyon expand into the United States and overhaul its eCommerce site, which immediately accelerated growth and ROI. TSG also helped Canyon establish a stronger internal digital team, which drove more effective marketing to new consumers and cultivated deep data-driven relationships with existing customers.
Powerstop
The TSG Digital team established Powerstop’s brand strategy across their digital marketing channels. We drove higher online conversion by redesigning their website and further connected their installer and distributor networks through a separate online experience.
Hempz
Our TSG team designed and launched a DTC channel for the bath and body-focused Hempz brand. The new eCommerce site now enables Hempz to connect directly with its core customer through brand education and direct access to purchasing a full range of Hempz products.
VICI Collection
TSG has partnered with Vici across all aspects of digital, from redesigning its eCommerce site to refining its branding and digital marketing strategy. TSG has helped Vici drive higher sales and new customer acquisition through more effective on-site merchandising capabilities and performance marketing improvements.