Dutch Bros
Dutch Bros Coffee is headquartered in Grant’s Pass, Oregon where it was founded in 1992 by Dane and Travis Boersma. Over the course of roughly 30 years, the company has grown from a single pushcart to over 470 total locations (over 260 franchised units / 200 company-operated units) and 16,500 employees today in our total system (between company and franchisee employees) across eleven states. Dutch Bros serves specialty coffee, smoothies, freezes, teas, the proprietary Dutch Bros Blue Rebel energy drink and nitrogen-infused cold brew coffee. In addition to its mission of speed, quality and service, Dutch Bros is committed to giving back to the communities it serves. In 2020, Dutch Bros donated approximately $5 million across multiple causes including $2 million to benefit COVID-19 first responders. A culture of philanthropy and giving back to build better communities permeates the entire Dutch Bros organization.
Our Partnership
Our partnership has enabled Dutch Bros to expand its unique brand and Dutch Luv culture to new markets, leveraging TSG’s expertise and resources. “Our goals, mission and core values remain the same,” says co-founder and CEO Travis Boersma, “TSG is the fuel to the fire, providing us with the intellectual capital, experience and expertise needed for Dutch Bros to continue to create memorable experiences and make a massive difference in people’s lives.”
Strategic Focus
Dutch Bros is focused on leveraging TSG’s deep consumer expertise and intellectual capital to drive growth and expansion. TSG has partnered with Dutch Bros to provide employees with opportunities for growth within the company, bring in key talent, leverage technology to make quality decisions, and develop a disciplined brand strategy.
“TSG understands the vision of Dutch Bros and values our unique company culture and dedication to our people, customers and local communities. We’re continuing to invest in our people first, helping those who are determined and hungry design their lives and live their dreams. We have set ambitious growth and expansion goals, and we trust TSG to help us build on this momentum in the most strategic way possible.”
— Travis Boersma, Dutch Bros Coffee Co-Founder and CEO
