Corepower Yoga
Founded in 2002 and headquartered in Denver, Colorado, CorePower Yoga is the largest yoga studio operator in the U.S., with over 200 studios in 23 states and Washington D.C. CorePower strives to show the world the incredible, life-changing things that happen when an intense physical workout is rooted in the mindfulness of yoga. Through a variety of yoga classes, convenient times and locations across the country, CorePower Yoga provides a highly intense and incredibly mindful form of fitness that is accessible to a wide variety of ages and skill levels.
Our Partnership
Our admiration for the CorePower brand and world-class management team spans nearly 10 years, as we have long viewed CorePower's uniquely accessible form of fitness and addicting member experience as one of the most attractive in the fitness industry. In partnering with the CorePower team, our goal is to amplify CorePower's differentiated culture and core values that have helped the company succeed and grow since its founding in 2002.
Strategic Focus
CPY is focused on leveraging TSG's fitness and multi-unit experience to drive growth and an even stronger customer connection with the brand. Together with the CorePower Yoga team, TSG has helped implement several initiatives to drive long-term value such as recruiting talent to augment the leadership team, enhancing marketing efforts and optimizing the in-studio experience. Our TSG Digital team also designed and developed digital offerings such as a new website and app which allows yoga students to book in-studio classes or participate in on-demand and live-streaming classes all on one platform.
“TSG’s outstanding track record of building and supporting world-class brands and management teams make them an invaluable partner as we enter our next chapter of growth. We’re grateful to be able to leverage TSG’s experience and breadth of value-added resources to further our ability to empower our community and to achieve CPY’s mission of bringing the CPY practice to more students seeking yoga and yoga-inspired fitness classes rooted in mindfulness.”
— Niki Leondakis, CEO
