Nuun
Founded in Seattle, Nuun provides delicious and functional hydration products optimized for exercise, daily health, travel, immune support, energy, and rest, all through the company’s line of convenient effervescent tablets and powders. Nuun’s flagship tablet products are convenient and better for the environment than ready to drink beverages, and Nuun’s low calorie, low sugar, clean ingredient, and effective product line supports a more active lifestyle. Nuun’s mission is hydration that empowers more movement, and the entire Nuun team embodies that mission by living the #Nuunlife.
Our Partnership
Longtime fans of Nuun’s products, TSG was ecstatic to find an opportunity to partner with the Nuun management team in late-2017. We felt a shared sense of enthusiasm around the Nuun mission and market opportunity as we knew that Nuun’s superior nutrition benefits, recognized by its core group of athletes and fitness enthusiasts, would give the brand the opportunity to continue to expand.
Strategic Focus
Our work with Nuun focused on a variety of initiatives, including enhancing and accelerating the new product development process, thoughtfully growing distribution, improving the company’s performance on digital channels, and investing in marketing to drive brand awareness and trial across a variety of consumer types.
"We believe there is a better way to thrive through life. We’re passionate about reinventing hydration to inspire everyone to move more. The team at TSG are fans of Nuun and share a commitment to making this mission a reality. TSG’s deep industry expertise and support for our culture and mission will help us grow faster and more strategically. We’re stoked to work with them."
— Kevin Rutherford, Nuun CEO
